Paypal Website Payments Solution
Accept payments on your site without redirecting through Paypal's interface.
On the heels of Google Wallet comes Paypal's announcement to launch a web payment system that will allow site owners to offer paid content without their readers having to leave the site. eBay made US$ 233 million with Paypal in the first quarter of 2005 so the business merits are clear.
In plain English, Paypal is now offering payment processing capabilities of a merchant account and gateway, like one from Worldpay or 2Checkout, without the added hassle of redirecting through an external website.
Currently, if you want your site to offer paid content, you can use Paypal but your site's users have to pass through a Paypal interface. With Website Payments Pro, that'd be unnecessary. Here's how Paypal describes it:
The Paypal site provides a handy demo so you can get a good sense for how this works.
Google confirms its online payment interest but says it has no plans to take on Paypal.